New visual identity and website for UK’s leading provider of vehicle hire rate data

Whichrate provides insurance and legal professionals with fast access to accurate data and trusted expertise. Operating in a niche but increasingly competitive sector, the company wanted a new website to help them stand out and stay ahead.

The new site, together with a visually refreshed brand identity, reflects Whichrate’s unrivalled credentials and industry expertise, whilst clearly communicating the range of products and services available.

We worked with the client’s leadership team to build a deep understanding of Whichrate’s offering and market positioning, enabling us to develop strong visual and verbal messaging through which to differentiate.