a confident identity built on clarity and trust
Overview
Luqmani Thompson is a legal practice specialising in immigration, human rights, and public law. With a longstanding reputation for clarity, integrity and compassion, they needed a refreshed online presence and extended visual identity to match the strength of their practice.
reflecting diversity with thought and subtlety
challenge
While the firm already had an established logo, the wider visual system lacked cohesion. They needed a way to build on their existing brand in a way that felt contemporary, accessible and reflective of the diverse communities they serve - without losing the professionalism expected in the legal sector.
Design that humanises a serious, technical sector
approach
We developed a flexible design system that expanded on their existing logo, introducing a new colour palette and distinctive patterns to express inclusivity and approachability. The accompanying website focused on user experience and accessibility, making information easy to navigate for a wide range of users.
- Introduced brand patterns and colour use to reflect diversity
- Refined typography and layout for clarity and confidence
- Designed and built a responsive, accessible website
- Structured content to support both existing and prospective clients
An inclusive, modern brand rooted in purpose
outcome
The refreshed visual identity and website brought new energy to Luqmani Thompson’s brand — positioning them with professionalism while embracing the humanity at the heart of their work. It’s a platform that supports trust, clarity and long-term engagement.
ready to make a difference?
Whatever your goals, we’re here to help you create something impactful and lasting.