Placing the Brand is an in-house innovation project to address a common challenge across public, private, and third-sector organisations: how to make sense of fragmented government data to understand and communicate the character of a place.

We're building a platform that transforms complex, fragmented government data into a unified, easy-to-use resource. Whether you're a council, developer, researcher, or planner, we want to provide clear, accurate information about locations across the UK. By linking trusted data sources and presenting it visually, we aim to unlock the full potential of place-based insights.