West Kirby
Grammar School

What we did
Category

Education

Services

Brand Strategy

Visual Identity

Tone of Voice

Web Design & UX

Marketing Materials

Motion, Video & Photography

Infographics

Website

wkgs.org

redefining a school’s identity through meaningful, emotive branding

Overview

West Kirby Grammar School approached us with a bold ambition: to go beyond a website redesign and truly define who they are as a school. With a renewed focus on their vision and values, they were looking for a partner to help them express their identity through a cohesive, strategic brand. Our work together spanned strategy, design, digital and immersive content — resulting in a refreshed presence that speaks with clarity and purpose across every touchpoint.

A computer monitor displaying a group of smiling students in a circle, with the words "choose teamwork" overlaid, set on a wooden desk with a keyboard, mouse, and a smartphone nearby.
Promotional flyer for West Kirby Grammar School with a smiling teenage girl in a school uniform, surrounded by other students, and the text "choose to be you."

helping a school communicate who they truly are

challenge

West Kirby Grammar School set out to re-establish its vision and values. They weren’t just after a new website – they were seeking a way to better communicate who they are as a school.

They needed:

  • A confident new brand that reflected their ethos
  • Improved communication tools for staff, students and parents
  • A way to showcase their offering to prospective families

turning strategic insight into emotive, lasting design

approach

We started with a discovery session with the leadership team, digging into what made the school unique. From that, we developed a brand strategy centred around the theme of choice – highlighting the school’s belief in empowering students to shape their own futures.

We delivered:

  • Key messaging to create emotional connection
  • Two days of on-site photography with pupils and staff
  • New prospectuses and course guides
  • Bespoke website design and development
  • A 360° virtual tour accessible from any device
  • Updated school signage to modernise the first impression
Open book with the title "Choose global citizenship" and a photo of a girl in a school uniform smiling and reaching towards a floating image of the Earth.
A spiral-bound planner with a dark blue cover labeled WKCSS Y7-8 Planner, 2020-2021, and featuring a school emblem at the top left corner.
Digital devices displaying educational apps, including a tablet with the words 'choose knowledge' and a smiling woman holding a model of an eye, and a smartphone showing a July calendar from West Kirby Grammar School.
School floor plan of West Kirby Grammar School, showing classrooms and areas on different levels labeled with room codes and color coding.
A person holding a tablet displaying an empty classroom with green chairs and white tables.
A sign for West Kirby Grammar School in front of trees and parked cars on a sunny day.
Open brochure and closed brochure laying on a flat surface, with pages that include graphics, text about economics and English language courses, in a professional layout with black, white, and gold colors.
School brochure with colorful illustrations of classroom scene, students, teacher, school schedule, and educational supplies with a 'Welcome' message.

real engagement, consistent identity, lasting impression.

outcome

The new identity brings a confident, contemporary feel to every touchpoint - while remaining connected to the school’s heritage.


The bespoke website provides a personalised experience for different audiences and is integrated with school calendars and social media.


The new print materials and signage have refreshed how the school presents itself to families, staff, and students alike.

Take a closer look at how we shaped the brand across every touchpoint.

You’ve done so much more than create our website - you’ve helped to formulate just who we are as a school right now.

Mr S Clarke, Headteacher

ready to make a difference?

Whatever your goals, we’re here to help you create something impactful and lasting.