Bringing hidden expertise to the forefront
Overview
Cera Dynamics is a specialist in dental glass powders used in restorative and preventive care. Their work supports a wide range of applications - from bioactive toothpaste to glass-ceramics used in crowns and veneers - yet they don’t produce the final products themselves. For an upcoming dental industry exhibition, CDL needed a stand presence that could cut through the noise and clearly communicate their value as a custom solutions provider.
We were brought in to design, develop and deliver a complete exhibition toolkit - including the stand design, equipment, brand video and supporting brochure.
Turning complex materials into a compelling experience
challenge
As a B2B supplier of raw materials rather than finished products, CDL’s core offering is often hidden behind the scenes. The challenge was to showcase the real-world impact of their powders in a way that felt tangible, innovative and compelling - and to do so on a physical stand with limited space and time to tell the story.
A custom-built presence for a custom-built offer
approach
We designed a custom stand that combined strong visual storytelling with a clean, architectural layout. Close-up product photography and large-scale printed infographics showed how CDL’s materials are used across different dental applications - from ionomer cements to glass for composite fillings.
The accompanying brochure echoed the clarity and confidence of the stand, giving visitors a deeper understanding of CDL’s customisation capabilities. A short video loop combined real production footage with animation, providing a dynamic layer to draw attention and explain the process in a succinct, engaging way.
- Stand concept and full equipment delivery
- Story-led infographic design
- Filmed and edited brand/process video
- Clean, high-end brochure design to support sales conversations
A confident step forward in a specialist sector
outcome
The exhibition package gave CDL a clear, memorable presence that reflected their technical excellence and collaborative approach. The video, visuals and messaging helped position the business not just as a supplier - but as a partner in dental product innovation.
We’ve worked closely with Exesios for over 20 years, and they’ve consistently delivered outstanding results. Their reliability is unmatched, delivering exactly what’s promised, on time, every time.
David Turrell, Sales Director
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Whatever your goals, we’re here to help you create something impactful and lasting.