Tackling one of the world’s most urgent challenges
Overview
The International Food Waste Coalition (IFWC) is a non-profit driving positive change across Europe’s food service sector. Their mission: to help businesses reduce food loss and waste in line with the United Nations’ Sustainable Development Goal 12.3 - halving per capita food waste by 2030.
A clear, collective picture of sector progress
challenge
IFWC needed to present their annual progress in a way that felt credible, informative and visually compelling - balancing detailed reporting with broad accessibility. The report had to resonate with multiple audiences, from corporate partners and policymakers to wider food sector stakeholders.
Designed to inform, inspire and drive action
approach
We developed the 2023 Food Service Report as a digital and print-ready publication that combined data, storytelling and purpose. Our team:
- Created a structured, digestible layout to guide readers through key insights
- Highlighted both achievements and areas for improvement in a balanced tone
- Designed accompanying infographics for social media to amplify visibility
- Maintained IFWC’s existing brand while evolving its visual language for impact
A focused tool to share success and spark solutions
outcome
The report gave IFWC and its partners a powerful tool to showcase real-world progress - strengthening their voice in the sector and encouraging collaboration. The social-friendly infographic extended the message’s reach, making the findings accessible far beyond the report itself.
ready to make a difference?
Whatever your goals, we’re here to help you create something impactful and lasting.